• Having the ecommerce site clean and easy to navigate
Buyers should find your site clean and easy to navigate, meaning you should make it free of unnecessary banners, ads, and links. These are deemed cumbersome and more often will confuse buyers online. Strive to create a user-friendly landing page with limited content, pictures, and links. Buyers want a nice and easy to use interface, and this will keep them visiting the store more often thus making purchases. We recommend using Shopify as an online store builder, because it provides you with multiple features and guides you to make your customers’ experiences more pleasant.
• Your checkout process
If you want to effectively sell online, then you should make your checkout process simple and easy so as to make your visitors complete their ordering process with ease. On the other hand, ensure you provide them maximum payment gateway and all shipping alternatives you have. Such a precise but detailed check out menu will provide a suitable option for most or all of your buyers.
• Competitive prices and discounts
Settle at the most competitive prices and discounts by peeping through your competitors ecommerce sites and even viewing their discount policies from time to time. If you thought the price factor plays a huge role offline, you are in for a rude shock for it is also very effective when selling online. If it so happens that you sell a similar commodity at an overrated price online, high chances are that when your visitors will realize they will disclose it to their friends and other buyers and you will, in turn, loose them to your competitors. You guessed what that does to your conversion rate and overall business online.
• Update your ecommerce store with new and latest products
A huge business with outdated product is worse than a new one with up to date industry products. Be the first one to stock the site with newly launched products and have your buyers purchase it exclusively at your store.
• Page load speed
Ensure you optimize your page load time for a buyer’s best experience. Ensure it takes less than 5 seconds to load, as past this time, most buyers normally abandon the site to others than can load within the shortest time. Acquiring a speedy loading time calls for choosing an excellent and professional hosting company.
There are much more factors to consider if you want to effectively sell online and make humongous profits. For example using a responsive design that works on Smartphones, integrating buyer reviews, having your site’s registration optional, and even having a zero shipping cost are some of the tried and worked factors as long as conversion rate is concerned. Following these tactics will ensure your business online is a success.